about key ways

About Us

Your Qualified Trainers


Mike Small

Consultant / Trainer

Mike is an experienced and highly skilled Trainer and Coach, who specialises in Insights Discovery, Sales Training and Coaching and Mindfulness.
He started his career in the NHS as an Operating Department Technician, before entering the Pharmaceutical Industry. He joined as a Medical Sales Representative but quickly moved into Sales Training. He has worked for several large companies including Abbott Laboratories, Bayer and Pfizer.
He has also jointly owned a small retail business with Jackie. More recently, he qualified as a Personal Performance Coach with The Coaching Academy and has worked for himself in this field for over three years. He is a qualified NLP Practitioner and Mindfulness Practitioner.


Jackie Small

Consultant / Trainer

Jackie is an experienced Business Manager, Coach and Trainer who focuses on Business Acumen, Account Management and Sales Training.
She also started out in the NHS as an RGN, working largely in Coronary and Intensive Care. After obtaining a Masters in Public Health, she worked in Health Technology Assessment at the University of Birmingham and then as the Assistant Director of Public Health at Warwickshire Health Authority.
She moved into Pharmaceutical Industry in 2001 where she worked for Pfizer for 14 years, in a variety of roles including Account Manager, Sales Manager, Clinical Effectiveness Consultant and Sales Performance Coach.
Jackie has also jointly owned a small retail business with Mike. Jackie is also a skilled freelance writer and has her own small writing business which is affiliated to Key Ways Consulting.